BRAND STRATEGY | CONTENT PLANNING
Totem Marketing worked with Aether Brewing in late 2019- 2020, as they re-established their brewery in new premises in Northgate, Brisbane.
We had a very productive workshop with the full team, discovering a fun direction for the brand. Together we mapped out exciting events, partnership ideas and activities. Soon after, however we were forced into lockdown across the country.
Nevertheless, we reshaped the direction and developed a Brand Strategy and Content Plan for Aether Brewing with a new tag line, Bound By Creativity.
We’re excited to watch Dave, Annie and their team at Aether Brewing begin to realise the full brand potential of Aether Brewing. We wish them ever more success over the course of 2021 and beyond.