VISUAL BRAND IDENTITY DEVELOPMENT & DESIGN
Daintree Collections is new farming enterprise located on the banks of the Daintree River in Far North Queensland.
Totem Marketing worked with the Noli family to establish a brand vision for the company and create a visual brand identity.
We started out establishing a clear brief and brand position for Daintree Collections.
From here, we created various concepts and design options for the team to consider. We provided guidance on what they could scale, options which could be considered timeless, and how each concept would position them in the industry and their locale.
The result is a brand with the vibrancy and colour of the Daintree Rainforest. We applied a contemporary aesthetic which they can easily adapt for the business as their product catalogue and reach grows..
The full suite of deliverables we created included:
- a detailed visual identity brand guideline
- brand logo in various file formats
- brand element designs and files
- stationary designs and files for a business card, letterhead and email signature
- packaging files
- social media brand assets
With a clear visual brand direction, the ability for Daintree Collections to now present their product to new, exciting markets becomes easier and more impactful.