VISUAL BRANDING & DESIGN | WEBSITE DEVELOPMENT | VIDEO PRODUCTION & DELIVERY | PHOTOGRAPHY | DIGITAL MARKETING | CONTENT DEVELOPMENT | COPYWRITING | PROJECT MANAGEMENT
Fermecraft is a revolutionary, automated fermentation system built to assist brewers, winemakers and distillers to make their processes and production easier, more time-efficient and cost-effective.
The ability of Fermecraft to integrate their hardware and electrical engineering design, supported by Siemens technology and Industry 4.0 software systems, with legacy production systems, has made considerable improvements to the consistency and quality of beer, wine and spirits their clients make.
Fermecraft engaged Totem Marketing to refresh their entire brand. We developed a new visual identity, language and tone, and set-up the communication channels for Fermecraft to connect more effectively with its audience.
What we delivered:
- A completely revised visual brand identity, including brand assets and detailed brand guidelines
- Full day image and video shoot, including talent management, direction and styling to deliver new photography and video assets
- Video production and delivery including scripting, editing and design
- Infographic video and design development
- Website development including structure, design, build, functionality, content and delivery
- Copywriting including blog content for the website, which included interviews and translating highly technical information
- Set-up of new social media channels
In a subsequent project, we produced copy and interviewed Fermecraft clients for additional news stories for the website.
Furthermore, we created email marketing templates and designs for Fermecraft to begin engaging directly with its customers online.
You can watch the brand video we produced for Fermecraft below or on the Fermecraft website.