BRAND STRATEGY | CONTENT PLAN | ACTIVITY PLAN
A new rum distillery on the Mornington Peninsula, JimmyRum seeks to change Australia’s perception of rum spirits. Totem Marketing worked closely with James McPherson as he began to shape the brand of JimmyRum.
Our brand strategy work evolved into the artwork design and production process for JimmyRum’s product packaging. We also provided event and public relations support to James prior to the distillery opening in 2019.