Frankland Estate is one of Australia’s great wine treasures. Located in the very remote Great Southern region of Western Australia, the Smith-Cullam family have established global recognition for their cool-climate riesling. Their wines are known and treasured by highly engaged wine lovers around the world.
Totem Marketing worked with Frankland Estate to begin charting new ways to reach beyond the wine connoissuer and create a program to entice a broader consumer base and retain them for the duration of their drinking lives.
We produced their annual eight page broadsheet ‘Entwined’ for two years running, guided them into more digital marketing activities, developed a customer program and wine club, created beautiful imagery with our friends at Hell Studios and provided copywriting support.