BRAND STRATEGY | CONTENT PLAN | ACTIVITY PLAN
The Crafty Pint is arguably Australia’s forerunner in craft beer media. This valuable digital magazine is a powerful independent source of all beer news across the country.
We worked with James and his team to identify improvements in the service they offer and to grow the readership and relevance of The Crafty Pint to an expanding craft beer market.
Totem Marketing conducted a brand workshop and developed a brand strategy for Crafty Pint to focus its many offerings to beer lovers across Australia.