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TarraWarra Estate

One of Victoria’s premier wine estates and an impressive destination, Totem Marketing developed TarraWarra Estate’s five year Brand Strategy and Content Plan, and advised on their annual Activity Plan and Sales Plan.

This work brought together the whole team over a series of surveys, workshops and strategy revisions to deliver a comprehensive plan for TarraWarra Estate to connect with a growing consumer base.

We developed a plan for the TarraWarra Estate team to navigate through critical business decisions for their restaurant, cellar door, wine and customer services based on their brand principles, brand essence and value in a crowded wine and tourism market.