BRAND STRATEGY | CONTENT PLANNING | BRAND DESIGN CONSULTING
Easy Times Brewing Co. is a start-up brewery and the vision of David Ferguson and Anita Boëttger, who share a passion for craft beer.
Their charming venue located opposite the famous ‘Gabba’ cricket and football stadium in Brisbane, will be a centrepiece of their hospitality experience. However, their beers are set to be very approachable, accessible and welcoming to anyone, no matter their taste or preferences.
The Brand Strategy we developed identified the importance of their customer service and the warm and friendly character of Easy Times Brewing, to foster a strong community of beer lovers.
The visual brand design became challenging at times as we sought to create a brand visual which was distinctively Easy Times, reflecting the relaxed nature of the brand and not replicating designs already in market.
Together we created a happy, warm and inviting design aesthetic with bold and vibrant colours to reflect the dynamic nature of David and Anita.