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Wine Yarra Valley

INFLUENCER MARKETING | PUBLIC RELATIONS | EVENT SUPPORT 

 

The fun filled annual Fireside Yarra Valley went virtual in 2020 and Totem Marketing assisted Wine Yarra Valley with structuring and promoting the event.

With very little time and in response to the Victorian Government’s sudden change in COVID-19 restrictions, we helped Wine Yarra Valley to pivot the event from a live, outdoor party to a digital one.

Through influencer marketing, engaging much-loved Australian comedian Harley Breen as host, public relations and event support, we were very happy with the campaign’s success.

Zoom registrations sold out, the Facebook Live received over 22,000 views and Wine Yarra Valley’s Instagram following grew by over 100 followers in the days leading up to the live stream.

You can revisit the event online here.