PUBLIC RELATIONS | SOCIAL MEDIA MANAGEMENT | CONSULTING
Mornington Peninsula Wine, otherwise known as MP Wine, is pushing beyond traditional wine positioning to bring stronger emotional connections with the region. Totem Marketing is working with MP Wine to elevate the stories, experiences, product and environmental credentials of the region.
Our work is focused on increasing consumer and media engagement by promoting events, developments, industry needs, member achievements and regional attractions.
We have gained considerable media reach for the 2021 Mornington Peninsula Wine Show, the Inaugural Dr Allan Antcliff Vineyard of the Year Award and industry developments concerning training, environment and regional interests.
MP Wine’s social media accounts are now growing with an increased frequency of posts, likes and engagement.
As we emerge from the pandemic with more confidence, we expect more growth potential for the brand of MP Wine, as wine lovers reconnect with the impressive wine, landscape and character of the Mornington Peninsula